Now, when a designer clicks on the image of a duct or a pipe, it takes him to a document with details about that duct or pipe.

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The Olympus SZ-12 offers the new Reflection magic filter takes the image and duplicates it across a horizontal or vertical plane of symmetry creating powerful illusions.

ENGADGET: Olympus unveils a cavalcade of point and shoot cameras and a PEN lens at CES

The Spectrum 2 by LG helps to capture precious moments with its 8-megapixel camera and then takes it a step farther with its Advanced Image Editor and Video Wiz features.

ENGADGET: LG Spectrum 2 made official for Verizon, brings Optimus LTE II to the US for $100

The out-takes also remove a little of the mythology around the final image as it begins to show what else was happening around the moment of capture.

BBC: Behind the contact sheet

Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.

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