It sounds obvious, but his predecessors had failed to pull it off.

FORBES: It Takes a Crisis

Again, it sounds obvious--and yet advisers seem to vastly underestimate the importance of this fundamental factor in the eyes of their clients.

FORBES: Do Your Customers Trust You?

It sounds obvious, but plenty of shoppers return home only to realize the next day they neglected to pick up a key spice or carbohydrate.

FORBES: Magazine Article

It sounds obvious, but send the materials in advance.

FORBES: Biotech Scientific Advisory Boards: What Works, What Doesn't

It sounds obvious but is surprisingly common.

BBC: Facebook: Five things to avoid

There was more to it than that, of course, but it stills sounds rather too obvious to be Nobel Prize material.

FORBES: Obama's Temporary Stimulus Measures Vs. Milton Friedman

This is not as obvious as it first sounds.

FORBES: Executive Pay Comes Home To Roost

This is not as obvious a move as it sounds.

ECONOMIST: The financial industry in Scotland is enjoying a quiet boom

Therefore, when a presenter states the obvious in a paraphrase, it sounds patronizing to the audience.

FORBES: The Patronizing Paraphrase: Trying to Channel Bill Clinton

It sounds dangerous that these expert radiologists might fail to spot something as obvious as a gorilla in your lung scan.

BBC: Why do radiologists miss dancing gorillas?

The website of Obvious Corp. is not clear on what the company will be doing but it sounds like an incubator, accelerator or investor of some kind.

FORBES: Biz Stone Steps Down From Twitter, Re-Starts Obvious Corp.