Dealing with it sounds simple but it can prove far more difficult, depending how high up you are on the fame scale.

CNN: Cristiano Ronaldo and Daniel Craig - A right to privacy?

If all this sounds difficult and convoluted, it actually isn't, and most people sail through the process very easily.

BBC: Self-assessment deadline looms again

At first sight having investors pay for ratings sounds like a good idea, but it is difficult to see how it would work in practice.

FORBES: Rethinking Credit Ratings