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So this IT leader uses cloud services to enter new markets, quickly.
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While it is assumed that AWS is the market leader in cloud services given the prevalence of companies using it, the business model is not quite known.
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Instead, Mr Gerstner opted for doggedly building on the strengths that had made IBM great in the first place (not least the exceptional quality of many of the people who worked for Big Blue) to make it a leader in the lucrative computer-services market.
ECONOMIST: Struggling giants
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Joined with Prudential, it claims to be poised as a world leader in financial services.
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For the Liberal Democrat leader, it is delivery in health, transport and other services - and not ideology - which he says remains at the top of the agenda.
BBC: Charles Kennedy
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Council leader Roger Stone said it would continue to "maintain high level services to those who need them the most".
BBC: Rotherham Borough Council job losses in new budget
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Council Leader Sir Richard Leese said it would "put even more pressure on our services" and the council would have to "radically rethink how we provide for Manchester people".
BBC: 'Up to 900 more jobs' to go at Manchester City Council
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And it is hard to trust auditors' independence if they have sold their services as a loss-leader for lucrative advice.
ECONOMIST: War of independence
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It was clear that they were simply a loss-leader for high margin referrals for other medical services.
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Cardiff council leader Rodney Berman said designating the city centre as a financial services enterprise zone would help it compete with English cities and regions.
BBC: Conservatives criticise 'fag packet' enterprise zones
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The Scottish finance minister also launched an attack on Scottish Labour leader Johann Lamont's review of universal services, like free bus travel, describing it as a "cuts commission".
BBC: John Swinney
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It is a leader in silicon-based technology and innovation, offering more than 7, 000 products and services.
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