"That's how I started my regular gigs -- It's YourBirthday, It's Your Retirement, It's Your Baby Shower -- which gave me steady customers and some cash flow, " says Breslin.
"Sometimes it's finding the perfect gift for your wife's 40th birthday, " said Jenene Ronick, the founder of Luxury Attache, a lifestyle management company that employs concierges at about 30 Manhattan residential buildings.