It's also too easy for those deep-pocketed companies who can afford to maintain a social media presence to buy more likes and come out on top.

CNN: Heather Kelly,

The level of the designer's participation varies, too: In some projects it's only skin-deep, but in others it extends down to faucets.

FORBES: The Glamour Factor

It's a bit too prescriptive, and it sounds otherworldly at a time of deep spending cuts in Britain.

ECONOMIST: Who looks after the children?

Bradford's Chris McKenna added a consolation deep into injury time but it was too little too late.

BBC: Huddersfield 26-22 Bradford

It's also forced our society to take a deep introspective look: Have we become too polarized?

CNN: A message from beyond: Peace in Newtown