But after two failed bids--and with a third one potentially under way--it's time for him to give it up.

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Even if the victim doesn't listen the first or second or eighth time, it's important not to give up, Ray-Jones said.

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Having seized tablet-computing's crown, Steve Jobs, Apple's determined boss, isn't likely to give it up any time soon.

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Recognize your mind's natural tendency to resolve its painful uncertainty by rushing to judgment, even to the judgment that it is time to give up.

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