Now it's shifting its attention to the lower end: the company just refreshed its mainstream Inspiron R line with optional touchscreens and a slimmed-down form factor.
Domestically it added 2.03 million customers alone, pushing its total number over 30 million (including trial users) in the US. Another major note is that as it expands its suite of original content, it's shifting focus away form some of its existing licensing deals and will let a major one from Viacom expire in May.
Daytime is commonly thought of as the soaps' domain, but it's been shifting and will continue to do so this fall with the debut of four new talk shows.
It's that ever shifting battle for supremacy, echoed in the women's game, which appears to drive interest and keep tennis immune from the problems which have afflicted other sports in tough times.
It's key because it shows Conservative coalition thinking shifting slowly towards what was once anathema to their tribe - an industrial policy.
If you've been a bit disappointed by Nokia's offerings of late, it's probably because the firm is shifting out of the cellphone industry and into the legal environment.
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Such price differentials are arbitraged by Internet brokers, and, like all modern markets, it's a fast-shifting business.
"It's clear we're shifting to a multi-device world and that creates a lot of pain points, " says Karl Mattson, vice president and general manager of Maxthon, which has about 220 employees.
It's like 'inverting' the signal on odd lines, or shifting it in time by 180 degrees of the color waveform frequency.
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It's not just business that is shifting, but also private investors.
Apple is fantastic at making a product that's very aspirational, and it makes an enormous amount of money on every iPhone, but in terms of simply shifting a lot of phones and achieving huge scale, it's Samsung that has the winning strategy.
It's about moving beyond our small selves, shifting away from our ego-drenched understanding of reality.
Above all, Brasilia has succeeded in what it was meant to do: shifting the country's centre of gravity towards its vast interior, after 450 years in which settlers had clung to the seaboard.
But it also signifies a shifting tide in one of the UK's largest churches on one of the most bitterly contested issues of recent times.
It is also a fair testing-ground of South Africa's shifting ethnic snobberies.
The other reason why the MPC's stance is shifting is that the economy looks as if it is now shrinking.
So last year, after admitting the gang's existence, the authorities had another go at breaking it up by shifting the new leaders from Carandiru to Taubate.
If Storm's zombie army is shifting into mercenary mode, researchers say, it could mark another step in the evolution of cybercrime.
It's not as smooth as a full automatic, but it's pretty darned pleasant--and still leaves you the option of shifting on your own.
And it's especially funny if someone else is doing the saying and showing, thus shifting responsibility.
Indeed, Honda says it is shifting more responsibility for the introduction of global automobiles to its U.S. operations.
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As the nation ages, the financial landscape is shifting under its feet--and in many ways, it's for the worse.
Increasing the weight placed over the front wheel also decreases stability, which is why it will wobble if you slam on the brakes (your body's momentum continues forward, shifting weight on to the handlebars).
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It has moved squarely onto Mr Murdoch's turf, offering Hollywood films as well as football, and shifting from a pay-per-view strategy to a subscription model.
Despite Ms Gillard's claim that it would deter asylum-seekers from making dangerous sea journeys, the plan was more about shifting all asylum processing offshore: anywhere but Australia.
With the national mood shifting against them, it will be especially hard for Republicans to win votes among blacks in November's elections.
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