"It's only weird if it doesn't work, " the words in the ad read.

NPR: Oh The Drama! Super Ads Go Epic

In other words, it only looks like it's about money and accomplishment.

FORBES

The Alliance Party's Trevor Lunn cautiously supported the motion only because it contained the words "in principle", and added the investigation currently on-going by the Treasury into the implications of a lowering of corporation tax should provide the details necessary to have a full debate on the issue.

BBC: Devolution of Corporation Tax

As John Dewey observed, it's only in private conversation that political opinion crystallizes, as people absorb the words they read or hear from on high and incorporate the ideas they stand for into the stories they tell about politics and their lives.

NPR: 'Talking Right': Why the Left Is Losing, Linguistically