And, as Jen pointed out, it's certainly something we anticipate that voters across the country who rely on Medicare on a daily basis will carefully consider.

WHITEHOUSE: The White House

"People tend to continue exercise if they feel it's approved by other people who are meaningful to them, " said sports psychologist Jen Gapin.

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"When you do something like that over and over every day, it changes your whole psyche, " said one of Thankfulfor.com's founders, Jen Consalvo, 37, who has kept her own gratitude journal for several years.

CNN: The power of gratitude, a year-round gift

And to go to Jen's point -- and this is a matter of policy -- it is rather striking that the central engine at this time of that political campaign, and all the money that is fueling the engine, is going towards an advertisement that is provably and demonstrably false.

WHITEHOUSE: The White House