It's not about guns, it's about humour, it's about fun, it's about being creative.
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It s fun for kids, but this is a serious salvo in the fight with Sony, Apple, Google and a dozen other players to control family television.
"It's exciting, it's physically testing, it's graceful and above all it's fun, " says teenaged auditionist Holly Cassidy.
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And it's addictive because it's fun.
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That's why it's fun to root for the fantastic three plus one.
It's a bit daring, given golf's staid ethos, but it's fun and the brand has killed in the marketplace.
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It's so important that it's got a fun side, but that it's based on good science in terms of chimp behaviour.
While it does not offer unlimited browsing access to millions of Yahoo's tracks (and thus avoids the user interface logistics of accomplishing that on a small screen), its walled garden provides an experience that is both satisfying and frustrating -- the former because it's so fun when it's connected and the latter because it so often is not.
"It's just great to be playing here -- it's fun out there, " a delighted Federer told the official tournament Web site.
We want them to exercise because it's fun and they enjoy it.
It's fun to watch and it's a pleasure to watch an individual that's been around this long and still continues to have success.
"For fun, because it's fun, " Kretschmer replied, speaking very loudly.
By concentrating on innovating through game play, and ignoring its competitors' most high-tech features--super-powered processors, support for high-definition televisions and DVD formats--Nintendo has not only been able to keep its costs down, but it's hit upon the single thing that sets apart an entertainment device most: It's fun.
It works because it's fun, social, creative and easy and it's massively more efficient, both in cost and labor, than traditional fund raising techniques.
For the media, it's fun to sample the local fare, whether it's strawberry juice or the hummus that's been ubiquitous on every stop of this tour.
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"He's playing an MVP season right now, and it's fun to watch, " Selanne said.
They think it's fun and they've had a lot to drink, but it's awful.
"I've done a few outrageous places in the city for divorced fathers and bachelors, and it's a fun thing to do because it's like a second childhood, " he says.
"It's fun to be involved in the Olympics, but they come only every two years, so it's not something you build your business around, " says Morgan.
It's fine in traffic, but it's not fun in that situation, or in a parking lot--whereas the 575M is far better suited for such drudgery.
"Once you throw it together with something like Grumpy Cat it's fun, " he said.
When it comes time to give gifts, Alicia says it's only fun if it feels authentic.
It's fun being out, playing in the dirt and in the sun and watching stuff grow.
While it's fun to speculate on the reasons for this the close proximity of New York's revelrous St.
It's fun (every time Bond flashes his Omega Seamaster Planet Ocean 600M in "Skyfall, " down a shot).
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"It's fun working like this, " Jordan said Thursday in a telephone interview, after apologizing for calling 15 minutes later.
"It's fun because you're talking to someone from somewhere else, " adds Rosa, 10.
"It's fun right now, " said Nielsen, who set up goals by Josh Bailey and Travis Hamonic in the opening 7:14.
Still, it's fun to dream, and you can do that by tuning into our hands-on video just past the break.
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