It's the cute one.

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It's called That Cute Little Shoppe.

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But it's worth it, to have all these cute stores in the neighborhood run by shopkeepers who understand.

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And since it's small and sleek, it has the "cute" factor down pat.

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"It's silly funny, cute funny, " says Mr. Vasconcellos.

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It's more amusing than useful, but we found it cute nonetheless.

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But corporate social responsibility (or CSR, as it's known in business-school parlance) often gets treated as a cute sideshow.

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It's a far cry from the days when independent bloggers were viewed as cute novelties by the traditional press corps when they showed up at major news events, such as the last Democratic and Republican Party conventions.

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Three years later, they've got a phone on the market: a cute, palm-sized object that looks a bit like it's derived from the original Apple Computer (nasdaq: AAPL - news - people ) iMac, all curves and transparent tinted plastic.

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' So they dragged me, and I walk in and I thought, 'My goodness, she's kind of cute' ... something propelled me onto that stage, and I think it was more than whiskey.

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