And sometimes it's all one giant inkblot, like a Rorschach test.
It's all about one simple thing, it's about showing the Labour government that they've failed on health, education, on policing, on asylum, and asking Conservatives, who are already running things very well in the councils they run, asking them to run them in other councils.
"It's not one individual doing it all, it's a number of individuals at key moments, " added Johnson.
"From concept to consumer, it's all in one chain now, " he says.
"You can find anything here: it's all under one roof, " he said.
"I accept it is a challenge obviously, it's a challenge for all of us - it's one that I hope is being addressed in its own way in conversation with the various interests involved, " Bishop Gerard Clifford said.
It's all released in one colossal rush during the chorus, when everything about the song (the electric guitars, the drums, the vocals, the confusion and loss of the lyric) locks in and unloads all at once.
Such rumours gained ground this week when the company publicly overturned Sir Nick's decision to award all it's advertising work to one agency, WPP - a firm run by a personal friend of his.
The issue of pre-eminence in sport is heightened because, of almost all the institutions in the world, it's about the only one where it is accepted that the principals get better all the time.
Now, it's entering another business with the Sunboost3 all-in-one solar module, and if it's hopes and dreams come true, you'll start seeing these on a slew of upcoming handsets.
ENGADGET: Intivation intros Umeox Apollo smartphone: $100, solar-powered, Android 2.2 (hands-on)
Of all the plays, it's the one that sits in the loo and has travelled with me all over the place and that I've talked and thought about, and I've always circled around it.
Getting video on a Portable Media Center is a fairly complicated task, but not because it's all that hard, it's just because no one has ever shown folks how.
"It's like changing all four tires on a car while it's still moving, " says one hedge-fund manager.
"I think there's more than one club against it, so that's all you need, " said Thompson when asked about the chances of a 10-team top flight winning a vote.
That's just one thing to be thankful for, it's all time for our weekly visit from the econonaut.
Let's all give it up for the one and only Taylor Swift!
WHITEHOUSE: Remarks by the First Lady at the Kids Choice Awards
After all, it's one thing for the Health Minister to say that she "cannot imagine organs being removed if a family refused permission".
It's one thing to do all the talking now, but as soon as you have the helmet on, you simply want to perform and do your best.
And it's not the one discussed all the time: namely, that the employee is responsible for the investment of 401(k) money, whereas the company manages the cash and assumes the investment risk in a traditional pension.
The reasons given by Standard and Poor's for warning that it may downgrade the credit ratings of all but one of the eurozone's member governments - the exception being Greece, which already has an exceptionally low junk rating - are in a sense uncontroversial.
All told, it's one of our favorite laptop keyboards, and definitely the best you'll find among Ultrabooks, a category where typing ergonomics often fall by the wayside.
ENGADGET: Lenovo ThinkPad Twist review: an old form factor gets new life with Windows 8
The new mishmash of companies now has consolidation on the brain, as it's developing an all-in-one microchip that will sport both Bluetooth and GPS functionality on a single module.
ENGADGET: Britain's CSR developing uber-sensitive Bluetooth / GPS hybrid chip
Of course it's all for a good cause (one which could have been prevented at a fraction of what we have donated now - guilt feelings?) but it seems everyone forgets that while the media sleeps there are many deserving causes that need just as much help and which are morally much less acceptable.
"The test of running for president is a long one, and it's a tough one, so I expect to be tough all the way, and I expect to compete with the same underdog mentality, " Kerry told reporters before departing for Missouri.
It's number one on Z-100, and they're playing it all over America.
If all goes well, it'll be operational in June of 2011, and it's just one aspect of the country's effort to consolidate all emergency alerts into one centralized system.
ENGADGET: Israel to activate SMS-CB missile alert system next year
All this, and it's just one hundredth of an inch thicker than the Apple.
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