"It's not about the stadia, it's about the infrastructure, hotels and transport, " added Platini.
Now, it's about not just trash and crazy unnatural chemicals, it's about climate change.
It's not about guns, it's about humour, it's about fun, it's about being creative.
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"To them it's not about building their brand, it's about building their business, " says Trad.
Partly, it's about price, but it's also about developing our partnership with the BBC.
Ms. SAMIRA ABUSAID (Theater-goer): It's about the war, and it's about things that happened during the war.
It's not about the number of followers you have, it's about the amount of influence you have.
It's about endurance, it's about ability to operate within a team, it's about a range of skills.
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Mr. ELKIND: The government's theme for the case says it's not about accounting, it's about lies and deception.
So it's not about more tests, it's about being smarter about our assessments.
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"It's about equality, but it's also about securing the sustainability of Northern Ireland as as economic entity, " he said.
It's not about being always metronomically on time, it's about spontaneity and freedom.
"It's not just about machines, it's about the people as well, " Lowy says.
"It's not about me, it's about them, " says Chuck Mache, chief executive of American TonerServ, a printer supply company.
"It's not just about me, it's about my family, becoming a Premier League manager is a life-changing thing, " added MacDonald.
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We don't ask questions about ethnicity or religion -- it's not about saving Jews or Muslims, it's about saving people.
The poster adds: "It's not about the size, it's about the presentation!"
That's what it's all about, it's all about players and not managers.
"It's not about their nationality, it's about whether they have put into the British system, " he told BBC Radio 4's World at One.
It's not about enjoying self discipline -- it's about adopting a few new ways of thinking that simply make discipline easier to endure.
"It's not about helping banks, it's about helping people, " he said, to a standing ovation, one of many from both sides of the aisle.
And it's not about the paycheck, it's about respect, it's about looking in the mirror and knowing that you've done something valuable with your day.
"It's not about now, it's about four weeks' time and beyond, so we'll keep looking and we'll keep making sure we get the right one, " he said.
In the end it is not about the financial model, it's not about the capital that you invest or loans that you provide, it's truly about the details of operational rebuilding.
And if it's about providing better information, if it's about doing some of the administration, if it's about perhaps organising training for leadership, I don't mind bringing somebody else to support them.
"It's not about what's shown in the ad, it's about the audience for the ad, " said April Jordin, a Coke spokeswoman, adding that Coke will also keep showing families in its ads.
But I hope we can stay focused on what's really at stake in the election, because I don't think it's about any of us as candidates, I think it's about your listeners.
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"It is noticeable that we move at different speeds depending on whether it's about saving banks or calming nervous financial markets, or whether it's about defending citizens against these financial markets by regulating, " he said.
We still have a government where power is divided, not just at the federal level but between federal and state level, federalism is about freedom, it's about individual freedom, it's about political freedom, it's about economic freedom.
CNN: Thompson's September 7, 2007, speech in Des Moines, Iowa
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