"It's a trap door, " Eric Abraham, Leon's 36-year-old son, told me.

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"It's a death trap, an accident waiting to happen, " he said.

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But it's a hard trap to avoid.

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"For the individual, it's sort of a poverty trap, " he said.

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But I think the most important thing though is - we'll do that, if it makes sense, not for the sake of doing it, and that's a trap that we don't want to fall into, we meaning not just us, but everybody in the Sony group.

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It's not to sort of lay a trap for him.

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In January the two companies unveiled an aerogel fabric called Zeroloft, so named because it can trap a person's warmth without being puffed up to produce loft (as a goose down jacket must be).

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To avoid falling into this trap, it's best to use a coupon on an item that's already on sale.

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It can be a trap when things go well at first, and there's a loss of humility -- but that's my fault for not stopping that.

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It's also got a nice weight to it already, but if that's not enough, that's no problem: there's a trap door in the bottom that opens up.

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