It does not need to cost much but it really is the thought that counts.

FORBES: Lagniappe: How To Win Your Customers' Loyalty With A Little Extra

But when it comes to getaways, it really is the destination that counts.

BBC: Daily deal: Oregon mountain resort

Meyers believes that it really is the thought that counts.

FORBES: What Your Holiday Gift Says About Your Relationship

This is a service business and it is the quality of service that really counts.

CNN: Giving It All Away

" A favorite quotation helps keep him grounded: "Your name might get the door opened for you, but it is really what you do in the room that counts.

FORBES: On The Cover/Top Stories

It is the diamond hitch, though, that really counts.

ECONOMIST: New uses for an old pastime

But it is Ali al-Naimi, Saudi Arabia's oil minister, whose word really counts: he has responsibility for a quarter of the world's oil reserves.

ECONOMIST: Kerfuffle over falafel

It doesn't really matter what's going on on the sidelines, it's what happens on the field that counts and I hope to be judged on that.

BBC: Form merited England call - Trott