Mr. COLL: Well, itprovides economic support for the Pakistan government and itprovides support through the IMF and the World Bank for multilateral lending and direct grants to Pakistan.
Don't forget about state tax benefits: "A direct IRA donation often provides a state tax benefit because it lowers income, while other charitable gifts can be limited or disallowed, " says Mr. Lifson.
Importantly, it also provides them a platform to write compelling descriptions of those products, and to embed links that direct consumers to their websites or to order forms.