Authors who want that kind of exposure have to buy it from specialist PR firms or do it themselves.
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Instead of answering online listings, she put together a letter describing her interest, and sent it to PR professionals at 40 colleges and universities in her area.
The video you posted is effective because it shows that the PR professionals behind it spent some time tailoring their message to the journalist they were pitching.
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EA, on the other hand, has had a much harder time when it comes to PR.
Only four weeks later, Beacon's privacy violations had thrown it into a PR tailspin.
In effect, they do it for the PR to position themselves as a family friendly organization looking out for kids.
Who'd have thought the end of 2007 would see US cellphone carrier heavyweights duking it out with PR one-upsmanship to be... open?
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Beyond that, it is a PR and fundraising battle over new laws banning the so-called assault rifles and high capacity magazine clips.
First, it launched a PR offensive against the so-called megahertz myth, correctly pointing out that megahertz is only part of what measures a chip's performance.
It was a PR coup: In April of last year Apple Computer announced that its QuickTime software would handle the internet promotion of the movie adaptation of J.
But is it a successful PR stunt?
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We all agreed that it was as bad as it gets in the PR business.
Thought leadership is not PR, it is all about leading the sector in a new direction.
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Reagan had a story and the ability to tell it, and his PR staff created the setting and timing to maximize impact.
It's a PR boost, for sure, but Dubai's economic and real estate problems are bigger than a neighborhood revitalization--no matter how high-profile.
Look, from a pure PR perspective, you could break out everything into its 25 component parts, spent several weeks selling the component parts of wind energy, and passing it -- would it have made a PR difference?
Timing the donation a week before the premiere of The Social Network and mere hours before the 26-year-old jumped past Steve Jobs to No. 35 on the Forbes 400 list makes it look like the PR move of the month.
Bespoke research and PR suddenly made it appear that there were two sides of this issue.
When the original Wikiscanner was released a year ago, it quickly outted scores of PR scandals on Wikipedia.
Given a surfeit of green PR bunkum, it is not easy to know whether they mean what they say.
Post-apartheid South Africa uses a list system of proportional representation (PR) and it has had various coalitions since 1994.
Hitting that stoop did bring the Segway PR rep hoofing it down the block at a pretty good clip, though.
However, we have been here before and it is an old corporate PR ploy to under promise and then over deliver.
His research can sometimes look like a PR stunt because it comes so readymade with juicy details that have nothing to do with science.
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