And all this at a time when keeping the right all-around image is probably 10 times harder than it was for MJ.

FORBES: Why LeBron James Will Beat Michael Jordan

Technology and social media make it harder, but they also provide LeBron with the tools to surpass MJ in the marketing world.

FORBES: Why LeBron James Will Beat Michael Jordan

But the Acadia deal proved it "wasn't an aberration" said Marc Boorstein, a principal at MJ Partners Real Estate Services.

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