The reason analysts get excited by this idea is that it makes some sense, and fits with the current thinking about drug companies.
It makes some sense that public content could be used by others, but it's easy to forget how public "Public" on an Internet service is.
And for shows it makes some sense to partner with companies like Shazam, but it probably makes equal sense to send audiences to their own apps and web pages.
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Right now, though, I think it makes some sense.
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And of course it makes some sense, given the fact that the Home Buyer Tax credits, which artificially boosted home prices by incentivizing sales on and off from early 2009 through August 2010, expired.
So it makes some sense on paper for Ford to attempt to get C-Max into the same consumer conversations as Prius, which still absolutely dominates purchases and consideration in the combined U.S. market for conventional hybrids, plug-ins and EVs.
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From a psychological perspective, it actually makes some sense that pitchers find comfort in crosswords.
It makes for some extraordinary, life-sapping, traffic jams.
What is it about Poulenc's music that makes it hard for some listeners to understand exactly how good it is?
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The roughly 20-year life of a solar panel still makes it some of the cleanest energy technology currently available.
Leadership is still spotty, but with some investment grade names working to new highs, it makes sense to put some cash to work.
This is at the heart of a lot of the work of William Baumol, trying to untangle what it is that makes some societies innovate furiously, others not so much.
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It makes sense that some fans have lost interest.
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Now if we could just figure out exactly what it is that makes some folks mad as hell or at least mad enough to camp on the sidewalk for weeks at a time.
Selman Akyol at Stifel Nicolaus has become critical of some partnerships in natural gas storage because the flatness in natgas pricing makes it difficult for some customers to profit from the volatility of the commodity.
Viacom can afford to, in essence, pay distributors to carry some of its channels because it makes the money back and then some on advertising.
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So it makes sense to get some flexibility with a part of your college savings.
It makes politics look like some kind of game that only the players understand.
It seems to be a lost art for some, and it makes for great TV (whatever that is).
One is that by making people less anxious, it in some way makes the bowel less sensitive, thereby reducing symptoms.
The fact that seizures can happen any time and in public makes it difficult for some people with epilepsy, she added.
It makes sense, suggest some officials, to use this opportunity to help Indonesia's reformers to deregulate the economy and combat corruption.
"It makes us sound like some sort of frat house, " said Kelly.
The rise in popularity of Jon Stewart and Stephen Colbert makes it clear that some people want their news with a large measure of entertainment included.
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The hacking scandal matters because it makes it seem that, in Britain, some people are above the law, and others are content for them to be so.
It makes sense to create some awful sort of counterpoint to the opulent brilliance of Columbia, to frame shocking violence against the bright blue skies and breathtaking vistas.
The recent decision to reauthorize the Patriot Act, without any examination of whether it makes sense to extend some 30 onerous money-laundering provisions, guarantees that costs will continue to rise.
In the short term, the sport's future will depend largely on the resorts, who will have to decide if it makes sense to allow some people to ski their slopes in the reverse order.
It makes one wonder if some McClatchy shareholders wish they had been the sellers in the 2006 transaction, taken the proceeds and pumped it into the type of new media and journalism projects that are now the bailiwick of the Knight Foundation?
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