It is fun, isn't it, unless you the person actually trying to sign someone with the clock ticking down.

BBC: Transfer deadline day as it happened

This isn't that serious -- it's about fun!

WHITEHOUSE: Remarks by the First Lady at a Let's Move! London Event

Slobodan Vojinovic, the president of the development committee for the Serbian Tennis Federation, isn't as convinced that more fun is the answer when it comes to developing players.

WSJ: Is Tennis Getting Too Soft?

It's worth noting that this isn't a product Richardson expects to be commercialized -- it's just for fun.

CNN: Hacked TV remote will auto-mute Snooki

"Inviting more people to the fun and wonderment of games isn't just good for social games, it's good for the entire industry, " says Neurath.

CNN: Why console gaming is dying