And the answer is, it is secret.
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It is a secret that is guarded as closely as the price it costs to join a club that is only open from October to May.
It is no secret that most photographers love gear, but it is easy to get bogged down worrying that you don't have the right gear for the job, or maybe you feel like you could do a better job if you just had that one other thing.
It is no secret that coal is dirty and that generating electricity from coal causes pollution.
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It is no secret that marketing is out of step with the consumer.
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Because it is no secret that mercury is highly damaging to our health, particularly the health of children and developing fetuses.
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It is no secret the European Union is going through a difficult period.
It is no secret that traditionally and culturally Japan is a man-centric society.
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It is no secret that Venezuelan President Hugo Chavez is mobilizing politically and militarily to create an anti-U.S. climate in Latin America.
It is no secret that the federal funds rate is extremely low.
At Ockham, it is no secret that we think the current valuation of GILD is too cheap and thus we have our most bullish Greatly Undervalued stance on the shares.
"It is a public secret that Habibie is a big spender when it comes to technology, " says a prominent banker in Jakarta.
It is no secret that I have also predicted that the for-profit health insurance model is doomed to meet its end.
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It is a secret flavor weapon that adds instant oomph to all kinds of dishes.
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It is no secret that the Cali mob in its heyday bought support at the highest levels of society.
"It is no secret that Russian businessmen played the decisive role in President Yeltsin's victory, " says Berezovsky.
It is no secret that she has always enjoyed a drink and she hosts lavish lunch parties.
It is no secret that the husbands, wives and children of soldiers serving in Iraq face stress at home.
It is no secret that Apple has a big problem in emerging markets.
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It is no secret that Michigan, where I make my home, was the state hardest hit by the Great Recession.
It is no secret that there are many pressures on journalists that lead to a built-in bias in the press.
And it is no secret that most computer hackers are better at so-called "social engineering" than breaking through corporate firewalls.
It is no secret that the Geek Squads in many stores were not as helpful as they should have been.
Third, it is no secret that the media drifts left on many issues, and drifts left on environmental issues in particular.
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It is no secret that the studios, broadband providers and pigeon-lady-on-the-street-corner are out for a chunk of Netflix subscription rates.
It is no secret the Atlanta Falcons are close to the bottom of the heap financially in the National Football League.
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It is no secret, especially to those of us in California, that the Golden State has found itself in a dire situation.
It is no secret that we, in higher education, have grown a little flabby, a little too self-centered, a little too privileged.
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It is no secret that Osama bin Laden was hiding in plain sight in various locales in Pakistan for the past decade.
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