As Twitter discusses similar arrangements with other entertainment companies, itis telling TV networks that video clips on Twitter can pad viewership by convincing people to flip on the TVset when they might not otherwise do so, or by rewarding fans who are already tuning in by giving them exclusive video clips.
Lego is in talks with 20th Century Fox about making a toy set based on The Simpsons TV show as it looks to expand its string of partnerships with media franchises.