It is informative, it is data intensive, it can easily save or land a sale - but it is not fun.
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It is so demoralising going into the shops and finding so little on offer that actually fits, that it is not fun going shopping.
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Organizations, governments, individuals all find it is not always fun to be self-reflective.
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Those who have survived the confirmation process say it is not much fun.
"It is not a fun way to spend the day if you have got better things to do, " she said.
Well, now the repricing is at hand, and it is not going to be fun.
If this letter from Thomas Barthold, Chief of Staff of The Joint Committee on Taxation is any indication it is not going to be nearly as much fun, when it comes to rate reduction this time.
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While it does not offer unlimited browsing access to millions of Yahoo's tracks (and thus avoids the user interface logistics of accomplishing that on a small screen), its walled garden provides an experience that is both satisfying and frustrating -- the former because it's so fun when it's connected and the latter because it so often is not.
"This is all in good fun, but it's not a joke, " says Mr. Olsen, a lawyer in Tahoe City, Calif.
If Team Romney are dissembling, they are not doing it just for fun - there is strategy behind the spin.
With all the money flowing through the event, the contributions to education, and the plain old fun of the whole thing, it is not hard to see why.
Stuffing envelopes, making phone calls to rude strangers and trudging from house to house is not much fun, unless you think it's going to save the family, the environment or the country.
It is not just on their own board that bosses will have less fun.
However, she cautioned them that being a singer is not always fun, even though she loves it.
"So we will go to Hull and try and grab the win because we are not bogged down by the long trip as it is all fun for us at the moment, " he added.
This incorrigible criminal is not producing his ghastly weapons for the fun of it.
The difference, these days, is that none of it, not even the hopping, seems like fun.
If work is fun or at least not awful, keep at it.
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That will be the main aim for the weekend -- to go out there and try to enjoy it because there is no point in playing the game if you are not having fun.
Ultimately, we found it to be an incredibly comfortable way of pointing and clicking -- not to mention rocking it from side-to-side is just a fun time.
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As you set up the account, you may or may not want to have this public, you can set it up as a private "moblog" and not tell anyone, but what fun is that?
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This is my first Super Bowl, and I have to tell you it's not actually very fun at all.
"It's a delicate balance of letting people know what is going on and not spoiling anybody's fun, " he says.
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