Especially today, at a time when technology facilitates instant communication among employees, it cannot be overstated how important it is to communicate to the people on the front lines that it is they who are most important to the success of an enterprise.

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"What we learned in dealing with each of those is it's important for government officials to communicate early and reassure the public, " he said.

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If the number is important enough to communicate, I can only assume you want your audience to remember it.

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