Not only do social investors believe that it is possible to do good and do well, other aspects of the old mindset are falling away.
It is good for consumers, it is good for competition and it is the right thing to do.
Maybe, having looked at the evidence, it will decide that the Internet is a vital channel, that if it needs to present itself as the big good giant, this is the place to do it.
And the more positive a doctor is when telling a patient about the placebo he is prescribing, the more likely it is to do that patient good.
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"It is good for consumers, it is good for competition, it is good for innovation, and it is the right thing to do, " he said.
If you wanted to make Europan banking even more precarious than it already is this would be a good thing to do: otherwise, not so much.
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Sarika has refused to remove the bangle and her family has said it is an important Sikh reminder to do good with the hands, and should not be regarded as jewellery.
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So not only is it the right thing to do from a ethical and moral perspective, but it is also good strategy.
Meantime, the International Shareholder Services says that such thinking is a business imperative: Two-thirds of the companies that it surveyed said that good governance is the right thing to do and that such standards also give enterprises a leg up.
This argument may have merit, but it is too complicated to do any good as voter bait.
The parliamentary committee's chair, Keith Vaz, said G4S needed to do more to show it is serious about making good for its mistakes.
And so that is one of the reasons why it was so important to look at General Motors and say, this company really matters, and if its stakeholders are prepared to do the tough stuff, then it is a good investment to try to help them.
But it was time to move on and Saracens is a really good place for me to do that.
Even if the MACT Rule does not turn out the lights, it is likely to do more harm than good.
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"It is the socially responsible, good conscience thing to do, " said Ron Fisher, who took a pre-dawn bus from Cleveland with his 15-year-old daughter Jordyn to attend the demonstration.
As Indian Summer brings warms days and cool nights, it is good to get out in the garage and do something, which is my case is the wholly therapeutic task of throwing things away.
Wasting resources is never good in and of itself and going into debt to do it is even worse.
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Calling for growth is like advocating world peace: everybody agrees that it is a good thing, but nobody agrees how to do it.
Mr Martin may have been the best debater in the TV studio set pieces, but it is not going to do his party any good.
And for those who have never had the pleasure of sitting in a black barbershop and getting all of what you've heard about, this is a good way to do it.
And here is something rare: a modern politician, unencumbered by ideology, who makes his followers believe that for all the failed experiments of the past it is still possible to use politics to do good in the world.
He was exceptionally good at it and it is all he wanted to do.
The research is a good and descriptive small-scale study, said Jon Vernick, an associate professor and co-director of the Johns Hopkins Center for Gun Policy and Research, but it also is a good reminder that public health experts need to do more of this kind of research.
What I will say is that it is unacceptable, it is not good for the economy and therefore a very bad idea to set up a scenario where we do this constantly every two weeks.
Sectarian faith also rules, the key tenets of which are that good intentions are sufficient to achieve good results, if a policy born of good intentions fails you just need to do more of it, and that the lesser of two evils is as good as it gets.
Some analysts fear that concentrating resources on the high-tech stuff could compromise the heavy armour and jeopardise the army's ability to do the peacekeeping it tends to undertake with other Europeans, and which it is rather good at.
To drink good coffee in the US you have to make it at home, and even that is difficult to do right.
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Do a good job and it is possible to go beyond an entry-level position.
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