More generally, nations in which it is easy to do business are prosperous, and those in which it is difficult are poor.
The problem: it is easy to do a small study in a few animals or a few people, and reach some optimistic conclusion that can be spun into good marketing copy.
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It is not easy to do, but one thing we do know is that the people who have authority in those communities, doctors, teachers, need to be figures who can credibly exercise authority.
Rather than buying more mass-produced stuff, many of us prefer to customize what we give as meaningfully unique presents, especially since it is increasingly easy to do so.
Oh, and it is also easy to do your estimated payments.
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It is not easy to do what he has done.
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It is an easy thing to do on New Year's Day, when the markets are closed and the federal government is shut, so there is no-one to panic, and no-one to impose any savage cuts.
The cut's appeal has much to do with its rich, beefy flavor and even more to do with how easy it is to prepare.
It is not easy to walk and do the shopping, carrying heavy bags.
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Sure, you can make Apple and Android work for business by downloading the right combination of programs, but it is neither easy nor seamless to do that.
"I really appeal to people to do all they can to avoid conflict, we know how easy it is to have conflict but we really, really ask people to do their utmost and I know political leaders will be doing that, " Mr Ahern said.
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Its staff are required to climb out of helicopters to do the job - it is easy to understand how a hands-free computer would be useful in these circumstances!
It's an irony that the act of going to back to nature, as it were, is something that is so easy to do in India, and yet we have been going in the opposite direction.
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It is easy to rule out technologies that do not directly address your business needs, and it helps you to hone in on technologies that can.
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This is not as easy to do as it should be, but help is at hand.
"If it was as easy to do business in China as it is in Singapore, perhaps we'd see other main players setting up there, " he says.
It's easy to give a speech about restoring the middle class, but it is hard to actually do it.
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Their latest product, Rebel, is chiefly about making it easy to do what hackers have been doing for years: make OS X work on a plain vanilla PC.
While Research In Motion promises a flurry of new product introductions in the months ahead, it is not easy to envision what they can do to easily stem the tide.
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The other thing it does is it makes it extremely easy now to tailor a stem cell to an individual because all I have to do is get a few skin cells from you and then put in these magic factors, and suddenly I've got an embryonic stem cell line that's tailor made directly to you.
It is the work of life to do what is right rather than what is easy.
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Android is an easy way for it to do this, although by no means the only way.
Stubborn historic constructs aside, this should be incredibly easy to do because it is in fact true, at least for the white collar classes.
One of the keys to creating value from an acquisition however is to integrate the two companies in a way that makes it easy for people to do business both internally and with customers.
It may sometimes be bad tempered and aggressive, but blogging is clearly shaping our political conversation and if you do not like what you read on them it is easy to start your own.
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"Regenerating communities is not easy and the search is always on to find how to do it, " said Dr Williams.
And what has to be done in this legislation is to get the rules right, so that it makes it easy for these institutions to do the right thing.
My only criticism is that perhaps it was too easy for him to do.
What's more is that it's really easy for them to do, and literally takes five minutes to set up.
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