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At issue here is the fact that by the time it is easy to see what the market is doing and that everyone agrees with your theme, most investors have already taken action based on the theme at hand.
FORBES: Biggest Investor Mistake: Absolute Certainty
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It's easy for a successful company to lull itself into thinking it is doing fine by its customers.
FORBES: On The Cover/Top Stories
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Unfortunately, when you stop and think about what insurance companies are all about (maximum profits) it is easy to realize nothing that they are doing is out of a sense of fairness.
FORBES: Why Accident Forgiveness Auto Insurance Isn't So Forgiving
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It is too easy just to say that he lost, when in doing so he still changed everything.
CNN: The necessary evil?
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Their latest product, Rebel, is chiefly about making it easy to do what hackers have been doing for years: make OS X work on a plain vanilla PC.
FORBES: Why Psystar Is No Apple
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So this is -- these are difficult policy challenges, and anybody who says that there's an easy answer to doing something about it right away is just not telling the truth.
WHITEHOUSE: Press Briefing by Deputy Press Secretary Josh Earnest
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If a health worker is "busy and doing a couple different things, it's easy to click on the wrong one, " said Alison Connelly-Flores, the clinical system administrator at Urban Health Plan.
CNN: At Bronx clinic, the eyes are windows to medical records
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"Employees of a news organisation have an obligation to break stories via their employer rather than to the world at large and it is easy to see that if a company's whole business model is built on breaking news then doing that on Twitter undermines that business, " she said.
BBC: Associated Press reporters told off for tweeting
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Beyond that, while noting that the situation in Iraq remains complex, difficult and sometimes downright frustrating, I also believe that it is possible to achieve our objectives in Iraq over time, although doing so will be neither quick nor easy.
CNN: Transcript of Iraq hearing statements
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The rotten economic news over the summer and the deepening euro-zone mess mean it is easy to forget that countries that now account for half the world's output and most of its population are doing rather well.
ECONOMIST: The world economy