Not only is it incredibly cute, it is a demonstration of the mental wiring which makes us inherently curious.

FORBES: Where Have All The Users Gone?

Or maybe it is just a cute voice interface for a search engine.

FORBES: Suppose Microsoft Had Bought Siri?

The Old Town is so cute that it borders on saccharine.

BBC: Tallinn��s secret history of espionage

The AMR example is cute, but is it possible that a tremendous drop in oil prices (always a boon to airline shares) might have been the proximate cause of the rally, the positive social sentiments merely coinciding with that?

FORBES: Monetizing the Moaning

Brad Anderson's "Next Stop Wonderland, " which is getting a split decision from yours truly (half a thumb up, if you crave an ill-defined generalization), is cute, no doubt about it, but in annoying ways that are fast becoming the calling card of the format.

CNN: Review: 'Next Stop Wonderland' not much of a destination

Now it does have to be said that Google is pretty cute about paying taxes in Europe.

FORBES: Google's Tax Dodging Ways

Undaunted, Schwab is taking aim at the highbrow rivals that had long viewed it as cute but no threat.

FORBES: Charles Schwab, Version 4.0

Similarly, English outfit No Internal Combustion Engine (NICE, very cute) is previewing an all-electric sports car that it plans to show off at the London Auto Show in July.

ENGADGET: NICE shows off prototype electric car; Liberty plans an electric Range Rover

But as it is right now, they're going through strings and caveats and too cute by half machinations so that they don't have to take the political heat for cutting off funding but they accomplish the same thing.

NPR: GOP Eyes the Democrats' New Plan on Iraq

"I've got the hippie hippie ache" from Darren Spicer is a new entry, while Robbo The Doc storms into the top ten with "It could cause a cute sciatica".

BBC: Amazing tales from Planet Tabloid