"It is important for us to see hockey revived because it is this continent's first great claim to sporting success, " says Abdul Muttaleb Ahmed, director-general of the Olympic Council of Asia (OCA).
First, it is a continent rich in the high-value, natural resources necessary to propel China's maturing economy.
However, I shall criticize the argument according to which Europe is not worth any attention anymore as it is a declining continent.
The world's second-largest cocoa producer after neighboring Ivory Coast, it is also the continent's biggest gold miner after South Africa, according to the United Nations.
This is mainly because personal borrowing in Britain is mostly at variable interest rates, whereas on the continent it is largely at fixed rates.
As the losses mount in European volume carmaking, it is becoming ever clearer that the continent is simply making too many cars in too many factories.
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It is our lot on this continent to forever be urged to forget the past when such a past is so near and is as tangible as a four year old's skull in a medical laboratory far from African lands.
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Like India, China is as big and diverse as a continent, though it is ethnically far more homogeneous, with more than 90% belonging to the Han majority, and has spent far more of its history as a united nation.
While legal in South Africa, polygamy is losing popularity with the younger generation in the continent, where it is still practiced in some cultures.
South Africa is a good base from which to penetrate the rest of the continent, but it is a mistake to assume that what works south of the Limpopo will also work north of it.
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It has, but Antarctica is a continent isolated by an ocean with its own unique and incredibly cold weather.
The campaign has been launched on Pan-African Women's Day, and it is to go on across the continent for a year.
Liberalising product and labour markets in Europe would pave the way for the economic growth the continent needs if it is to emerge from its crisis.
'It is the right of the African continent to present a joint bid in a similar way (to what) the Asian confederation did for the 2002 World Cup.
Russia realizes that the continent is changing and it leaders know must react quickly or risk being left out.
It is a firmly held belief despite the continent's decades of slow growth, demilitarization, disastrous demographics and mounting budget woes, particularly on its southern and eastern fringes.
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Of course, Europe's problems are more deep-seated than America's, thanks to the principal flaw in the euro's design: that it is a single currency operating in a continent without fiscal union.
If there is a core justification for the European project, it is to make war impossible again on the continent.
It is hard to see how he can achieve continent-wide reforms.
It is sprouting roots in neglected spots on every continent.
Even if shale gas does not live up to expectations in Europe, the continent is already benefiting from it: as America imports less gas than expected, that helps bolster supplies and reduce prices for Europeans.
But for all the work that it does in its continent, South Africa is almost paranoically careful not to throw its economic and diplomatic weight around or to act out of step with its African partners.
The timing of FIFA's report into match-fixing involving the team known as Bafana Bafana comes at a bad time for South Africa, as it is just one month away from hosting the continent's showpiece football event -- the Africa Cup of Nations.
It can no longer seem merely a continent which is a bit backward but will soon catch up.
Belgium is one of the core countries of Europe, a founding member of what became the EU. It is doing better than the southern nations of this continent.
It is vital, for the sake of the whole continent, that all international bodies, especially African ones, keep up the pressure against Mr Gbagbo to make sure that he goes.
In India, which was then an island continent like Australia is today (it did not collide with Asia until 50m years ago), huge eruptions created fields of basalt called the Deccan Traps.
It is open to any innovator living and working on the continent.
But it is also an almost magical tool for stabilising a whole continent, creating new markets and letting free trade and free movement build ties of interdependence.
It really is true that those tasked with running an entire continent, the bureaucrats in Brussels, think that putting home made jam (jelly to you perhaps) in used jam jars should be and is a crime.
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