But is it a successful PR stunt?

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Or is it just a blatant publicity stunt?

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"This is a stunt and it is rather silly that it is going through at all, " he said.

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It may have been a stunt, but it was real, and that kind of tangibility is valuable in the digital age.

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The whole concept is admittedly a bit of a stunt, but it does address some of the issues we will start to face as implantable electronics become more prevalent.

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The question really is, is this a political stunt, or will this work the way he may intend it to?

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"Maybe he thought this remark to be amusing, but I think it is very disrespectful to compare a poll among 1, 513 British inhabitants of the islands, which was a publicity stunt that has no legal effect, no legal grounds, " she told BBC Radio 4's PM programme.

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