Is it a metaphor, or is it just one wacky playpen?
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" However, speaking at a March conference in San Francisco, Howard Schmidt, Obama's recently appointed cybersecurity czar, said that "there is no cyberwar, " adding that it is "a terrible metaphor" and a "terrible concept.
The good news is it produced a handy metaphor that covers valuable business lessons.
While every word is true, it also stands as a metaphor for the influence of money in our lives, regardless of our geography.
It is the first and still only company to use a female design metaphor for its electronics, in a world of consumer electronics dominated with macho design.
The third rail, of course, is a metaphor for any issue so controversial that it is untouchable, like the electric rail often found in the center of a railroad track.
Even if it is a fading symbol of Chinese society, the bicycle remains a tempting metaphor for its economy.
For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers.
Sport is so well, deeply and widely understood that it serves as a good metaphor that we believe will enable readers to internalize the conceptual points that we make.
It is refreshing to hear the story of a woman who climbed the corporate ladder (she likes to refer to it not as a ladder, but a jungle gym, which I think is a wonderful metaphor).
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The entire debate over the terminology might look to a marketing practitioner like an Ivory Tower nitpicking but it is an important one because metaphor-based terms rely on our understanding of the underlying concepts to guide our actions.
Although the use of the crowdsourcing metaphor may be new as it applies to a criminal investigation, it is almost certain we will see more of this in the future.
It is too soon to say that the "reset" -- or, to use a broader metaphor, the upgrading of Italy's cultural, political and economic software -- will fail again.
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