This does not mean that big firms will run out of oil, but rather that they will have to look for it in more obscure and daunting places, and use innovative technology to extract it probably from smaller fields.
It stands foremost for innovative multimedia technology for which the BRABUS electronics specialists integrate state-of-the-art Apple components into the vehicle electronics of a Mercedes for the very first time.
If it can be outsourced it goes, if it can be replaced by technology, it is and if an innovative solution can increase efficiency, bring it on.
Ironically, some of the worst personal branding failures are Millennials, who have grown up with so much new and innovative social technology that they take it for granted rather than exploiting their familiarity with it.
Surely it has more to say about the innovative use of technology than Path.
The innovative architecture of SoundSphere speaker technology means it provides music-lovers with a surprisingly high-quality, authentic listening experience, filling your space with the true sound of the artist's original.
ENGADGET: Philips breathes new life into home stereos with SoundSphere
You may be clever enough to manipulate the system or game the system as people like Romney and his financial class have done or maybe you earned it the old fashioned by working harder to develop a innovative technology that radically changed and further evolved our modern lives.
"Steve's extraordinary vision and leadership saved Apple and guided it to its position as the world's most innovative and valuable technology company, " said Art Levinson, Chairman of Genentech, on behalf of Apple's Board.
It is embedded with an HD display, innovative and low power consumption FrontLight technology and an enhanced user interface.
ENGADGET: Bookeen Cybook Odyssey HD FrontLight joins the lit e-reader fray
Burnett, naturally, is a fan of deregulation and argues that it helps spawn innovative ways to control costs and rates, including smart grid technology.
By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe.
ENGADGET: HTC Titan II coming to AT&T, finally delivers LTE to Mango lovers
The jury may be out on the Google Car, but the technology developed for it, and the long-term vision, are innovative.
FORBES: Google as a New Innovation Model (Or Not the 20% Time)
The International CES Innovations Awards panel also recognized the groundbreaking technology and innovative design of the XT780 Series with Google TV, naming it a 2013 Design and Engineering Awards Honoree.
This is admittedly small stuff compared with tiny computers and targeted drug delivery, but it demonstrates how companies that master the technology will be able to produce an endless array of innovative products.
While I commend Apple's innovative approach to mobile technology and appreciate its service to millions of iPhone users nationwide, I believe it is incumbent upon Apple to address this flaw in a transparent manner.
ENGADGET: Senator Chuck Schumer writes open letter to Steve Jobs, world is officially doomed
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