"Before the campaigns themselves start spending money, it helps to have someone else out there stoking the fires to keep the issue debate in a good place, " he says.

NPR: Money Woes Muzzle Independent Political Groups

She said people who have lost a child often find it helps to talk to someone who is distanced from the situation.

BBC: Callers flood child death helpline

He said it helps to talk to someone who cares.

WSJ: First Responders Seek Out Counseling as Attitudes Shift

But when it comes to Madison Avenue, when it comes to being interviewed on a regular basis by the ESPNs, the blogs and, you know, 24-hour sports world we live in, I think it certainly helps to be someone who is personable, who expresses himself well and who comes across as someone who cares not just about what they do on the field, but off the field as well.

NPR: Bonds' Approaching Triumph Has Mixed Meaning

Funny, though, that after all these decades of being kicked by users how long it took someone to build a gadget that helps PCs respond to all that foot-based input.

FORBES: At Last: Now You Can Control Your Computer With Your Feet

By hiring someone who has influence, companies are able to see ROI faster and it helps justify their hiring decision.

FORBES: 5 Ways to Break Through the Clutter and Land Your Dream Job

It is that research and understanding of subject that helps build confidence in having the right to actually enter someone else's life with your camera.

BBC: Picturing mental health