It has a soft spot for the centre-right, but insists on a healthy editorial independence.
It has a soft, polished finish to it that we think will hold up reasonably well to scratches.
It has to be light, and it has to be soft.
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It has a preference for soft power, and mild assertions of influence.
It's a soft sell, but it would be a mistake to conclude that Gates has gone soft.
Cotton may be soft, but it has put the pinch on clothing stores.
Generally, it is the soft dollar broker who has misinformed the pension fund or money manager regarding the propriety of a proposed soft dollar arrangement.
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Although it pointedly declined a bail-out in America, it has been happy to take grants and soft loans in Germany and Romania to develop an efficient engine.
The Los Angeles unified school district, 750 institutions, has already announced it won't sell soft drinks anymore.
Penney has had soft sales this year, it remains well-positioned and expects increases in earnings later this year.
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But the recent celebrated visits of Americans such as Google Chairman Eric Schmidt and former NBA Star Dennis Rodman show the appeal the U.S. still has -- and the soft power it can leverage.
Mr. Pierini blames EU treaty law for giving the U.K., France and Germany the power to stifle a common foreign policy and says the separation of aid and humanitarian assistance from the EU's diplomatic decision-making has undermined some of the soft power it can otherwise project.
It has hot and cold food, wines, spirits, soft drinks, WiFi and usually business services, comfortable seating and reading material.
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As you can see in those press shots, it has the same look and feel, too, including a soft-touch finish and a relatively cushy keyboard.
The incoming administration was almost certainly consulted about Mr Bush's rescue, and Mr Obama has already made it clear that he will not be a soft touch for Detroit.
It's hard to ignore the soft spot Allen likely has towards the platform he fostered for years, but his preview still offers a unique perspective on what many of us will see in three weeks.
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The soft drink industry has been fighting activists who paint it as the bad guy in the obesity crisis.
Still, soft commissions are less murky than their reputation has it.
The Bush administration has been increasingly upset at what it sees as Mr Roh's unhelpfully soft line.
Although it seemed to have been completed last week, it has now fallen apart: the government apparently thought Gazprom's terms too soft.
China's government grasps the importance of cultural ties: it has funded hundreds of Confucius Institutes to teach Chinese and nurture China's soft power.
Coca-Cola, which has been interested in the soft-drinks firm since 1997, said it would continue discussions with regulators on an acceptable deal.
The result, in a mountain range characterised by soft, crumbling rock which desperately needs strong roots to hold it together, has been an increasing number of landslides, which block roads, railways and even rivers.
Son, soft-spoken but assertive, disputes the notion that luck has anything to do with it.
The payoff: Polar's share of the soft-drink market has climbed to 33%, and Mendoza is determined to increase it further.
Aides admit she has a social worker's soft side that often gets the better of her, as it did in her handling of the Elian Gonzalez case.
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