So the fact that it has gone up 46 percent since 2009 is a big deal for Tampa.
Evidently, it has gone up by quite a lot since then.
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While the poaching of rhinos may have been reduced considerably, it has gone up dramatically at India's Kaziranga National Park, home to the world's largest concentration of one-horned rhinos.
If we exclude the demobilization periods following the end of World War II (three years) and the Korean War (two years) when spending declined, it has gone up 95% of the time.
However, some would wonder if this is a good strategy, since the market has historically gone up more than it has gone down.
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When private-school tuition goes up, it's because the cost per student has gone up.
It is unclear whether saving has gone up (this depends in any case on how the transition to the new system is financed, of which more in a moment).
Our unemployment rate last month has gone up -- it went up to 9.8 percent.
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But now, it seems, the sham trust business has gone up-market and mainstream.
It featured an amazingly talented line-up and has gone down in history as one of the most important hip hop acts of all time.
The partnership has since gone up in smoke, and with it Branson's pocket change.
But fuel duty has not gone up since January 2011, when it was raised by 0.76p per litre.
"The workload of officers has gone up massively over the past year and it's a hard, stressful job in the first place, " he said.
"What we want to do is catch someone who has gone belly-up but is going for it again, " says Howard Owens, a managing director of Reveille.
"It's hard to know whether the level of class actions has gone up or down, because you're seeing different kinds of class actions filed now, " he says.
And it is clear that the amount of honour on offer at the Solheim Cup has gone up in proportion to the rise in prize money at LPGA tournaments.
"Until you really analyze your budget, you don't realize that the bill for your arborist has gone up 20% over the past five years, and it's not because you have more trees, " she says.
In the four years it took to release his follow-up, the gripping Free at Last, Freeway has gone from promising rookie to established veteran.
The company's head count has gone from 12, 300 in 2002 to 19, 600 in 2004, and it was up to 20, 267 at the end of the first quarter.
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