And we supported the Smart Defense Initiative by the Secretary General, where, in a time of austerity, we are promoting more specialization and more multilateral cooperation in order to make sure that the European defense euro or krone, or, indeed, the U.S. dollar goes further than it would if we were spending it by ourselves.

WHITEHOUSE: Press Briefing on NATO Defense Capabilities

It also goes further than ever before to model the ways in which the atmosphere is affected by a fire's heat.

ECONOMIST: Next, the fire forecast

Alexa, by contrast, goes much further, collecting data on all Web activity by any user who signs up for it.

FORBES: Window Shopping