And it gets bigger a new online venture, temporarily named T2 but called the Death Star by some in the world of travel agents.
In that case, Facebook could run into trouble of a different sort: as it gets bigger, the company may find itself under the gaze of antitrust regulators.
The bigger Apple gets, the bigger it needs to get, which will drive it to attack ever bigger markets.
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Yet the bigger it gets, the less it will be able to outperform traditional asset managers.
So as your house gets bigger, it has to be more energy efficient and at some point, it has to actually have on-site renewables.
It goes without saying that there are many wrinkles and kinks when it comes to valuing a company, but the bigger a company gets, the more true it becomes that its value is based on the above paradigm.
It succeeds when the middle class gets bigger.
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As Facebook gets bigger and more powerful, it certainly needs to be more careful about the changes it makes and the way it communicates them.
The bigger Google gets, the harder it is to foster useful conflict and make fast decisions.
The bigger Apple gets, the harder it is for the Cupertino, Calif.
Network effects, for example, mean that the bigger eBay gets, the more addictive it becomes for both buyers and sellers.
The bigger Charles River gets, the more often it will become a target for animal-rights protesters.
The bigger something gets the less care goes into it, and it becomes less personal.
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And the lower nuclear numbers go, the harder it gets to maintain stability and security, since unexpected challenges can have bigger consequences when a country has fewer weapons rather than many.
Given the open nature of OpenKit, and Apple's already existing Game Center (which serves very similar purposes), we'd say this is gonna be a bigger hit with Android devices than iOS. Whether it gets adopted at all, however, remains to be seen.
People here argue that the bigger your house gets the more energy you use even if it's built to the same code.
As with ships, the bigger a brand gets, the more time-consuming and expensive it becomes to change course, and the less willing anyone is to shoulder the responsibility for steering a new one.
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"The bigger your save file gets, the slower the game is running, and so it's getting to the point where people who have been playing the game for 20 or 50 hours actually can't play it any more because the frame-rate is so low, " said Keza MacDonald, UK games editor at IGN.
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