It cultivates imagination, nurtures dreams and encourages play.

UNESCO: Radio for Children

Like Microsoft before it, Google cultivates developers, with all-day mapping conferences, lunches with Schmidt, work on new coding languages and open-source development, and almost daily postings of new code and product information on a company blog.

FORBES: Magazine Article

One reason for it is that the British newspaper business cultivates provocation rather than consideration.

ECONOMIST: Bagehot

In remembrance of his own coming-of-age, he delves back to the nineteen-sixties and tells the story of Douglas (John Magaro), who clubs together with friends to form a band, plays reverential cover versions of Buddy Holly and other gods, and cultivates their hopes of making it big.

NEWYORKER: Not Fade Away

Red Hat has been actively lobbying against software patents for years, a stance that has earned it the goodwill in the open source community (whose goodwill Google also cultivates) and no apparent ill effects.

FORBES: Google Should Publicly Oppose Software Patents