Yet each year it becomes more difficult to measure Christmas in anything other than retail sales.
As they age, it becomes more difficult to force the crude from them.
The company is now making less money from each user as it becomes more difficult to generate advertising revenue.
Moreover, as the number of restaurants keep rising, it becomes more difficult to maintain that sort a growth figure over a larger base.
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While many investors clearly understand that low rates will not last forever, it becomes more difficult to determine exactly how this will affect any given portfolio.
Bernstein Research analyst Brad Hintz describes as throwing multiple ropes on a client via financial products so that it becomes more difficult for them to leave the firm.
But now throw into this mix the additional identity silos introduced with new cloud and mobile and social platforms, and it becomes even more difficult to ensure critical IT compliance and security tasks such as de-provisioning user access, running compliance reports and managing privileged user access are easily and fully implemented.
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When a habit is solidified, it actually becomes more difficult to not do the task, than to do it.
When a database is distributed, for instance, it becomes much more difficult to achieve the same kind of consistency or isolation that you can on a single machine.
And in a world where we are being told what we might like based on what we liked before, it becomes ever more difficult to recognize the true archetypes who walk among us.
The larger Toyota becomes, the more difficult it becomes to foster a sense where each worker feels he or she plays a direct role in supporting Toyota.
"The larger Toyota becomes, the more difficult it becomes to create the mood for each worker to feel he or she plays a direct role in supporting Toyota, " Toyoda said.
As your salary increases in the corporate world, it becomes more and more difficult to quit.
At that point, setting it all right becomes even more difficult.
The larger the student:teach ratio is, the more difficult it becomes (exponentially not arithmetically BTW).
The more permutations a product has, the more difficult it becomes to gather and analyze data, diagnose and resolve issues and innovate.
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Computers keep getting faster and more sophisticated, enabling more data to be processed and analyzed, but every time a network gets larger or a processor smarter, it becomes harder to understand what it's doing, and more difficult and expensive to manage.
As the debt grows, it becomes more expensive to service and increasingly difficult to maintain our AAA rating.
As international links improve and network equipment becomes cheaper and more effective, it will not be difficult to provide a low-cost mobile-broadband service, says Vodafone's Mr Colao.
Identifying the real drivers of loyalty is an interesting exercise for marketers because once you know what they are it becomes difficult not to understand how one brand ends up more loyal customers (and sales and profits) than another.
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