If this really is a golden age, and if Offshore Europe becomes even bigger when it returns to Aberdeen in 2013, here's a plea: not only to use colours other than white and yellow, but to dispense with the word 'solutions' in describing goods and services.

BBC: Aberdeen's pipeline of solutions

It goes without saying that there are many wrinkles and kinks when it comes to valuing a company, but the bigger a company gets, the more true it becomes that its value is based on the above paradigm.

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Network effects, for example, mean that the bigger eBay gets, the more addictive it becomes for both buyers and sellers.

ECONOMIST: eBay

The more leveraged an economy becomes, the bigger the lever required to move it.

FORBES: No Exit, Stage Left or Right

Many of the same companies that are having difficulties in the credit crisis have set up distressed funds, and others are stepping in as it becomes obvious the wave of unwanted loans is only going to get bigger.

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The bigger something gets the less care goes into it, and it becomes less personal.

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As with ships, the bigger a brand gets, the more time-consuming and expensive it becomes to change course, and the less willing anyone is to shoulder the responsibility for steering a new one.

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"We want to see how the community responds to it, but we can see this being something that grows as we continue to grow and becomes a bigger and more exciting event in the future, " Mr Byrne said.

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