If economics supposed, at one extreme, that people seek only to maximise their material consumption, then it would be plain wrong, and that would be that.
It will be made of plain old steel, and it will be built in Doraville, Georgia, along with versions that will be offered as Chevrolets, Buicks and Pontiacs.
At the moment, Tillerson made it plain that natural gas could be used directly to power fleets of trucks for the likes of UPS as long as they enjoy refueling sites along their transportation lines.
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But it is also plain that the jobs mess is not just about demand: it cannot be solved with more stimulus alone.
With the insane billion dollar valuations of some startups today, it may well be possible, but that is plain bubble-speak.
However, that does not mean it will be plain sailing for the NHS this winter.
In 1999, Paterno made it plain to Sandusky that he would not be the next head coach of Penn State.
It is now plain that most of the money cannot be recovered by selling assets, because the loans were badly set up, and Mexico's bankruptcy law and judicial system are inadequate.
But the German leadership, until the desperate days of late 1918, had made it perfectly plain that the only peace it would accept would be on its own terms: what it had won by force it would keep.
Yet it is plain that, out of state hands, Eskom would be harder to boss about, however indirectly.
It is magical thinking to imagine that somehow we will be spared the plain and foreseeable consequences of our failure of duty.
As much as Mr Grayling's instinct might be to toughen sentencing rather than relax it, the plain fact is that punishment costs money.
Are there any other friends, clergy, neighbors or other family who can join in with you in making your pitch that it is just plain unfair for you to be left in the dark?
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It can only be won by staking out clear positions, plain speaking, and trusting that the majority of voters agree.
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Such information will need to be presented to patients and those who care about them in plain English so that it i easy to grasp.
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"It is plain that if this law were about widgets or some other product, it would be illegal under very established doctrine, " says John McGinnis, a professor at Northwestern Law.
And I remain impressed that for less than the price of a cup of coffee, I can pop a plain envelope into a box and have confidence, more often than not, that it will be delivered halfway around the world.
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The plain fact is that any deadline must necessarily "disenfranchise" voters--or it would not be a deadline, i.e.
It is true that a first casualty of the melting of Himalayan glaciers would be the waters of the north-Indian plain.
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