In Milan, it's also important that the merchandise be presented in unexpected and constantly changing ways.
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It was a difficult moment for the country, which sustained significant damage during World War II, but it also presented a rare opportunity for its architects and designers to rethink life in Britain as a whole.
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And late last year, the Advertising Standards Authority also criticised the company's promotional style for the product, Glaceau Vitamin Water, saying it presented "misleading" claims about nutritional benefits.
Mrs Wilby said the account presented in the report "bears absolutely no relation" to what happened and "it also does not include evidence that we had presented".
It would also be quite wrong, to judge from the evidence presented in this documentary by Keith Fulton and Louis Pepe, who shot throughout the doomed proceedings with Terry Gilliam's blessings.
The attractiveness of body odour is also correlated with the attractiveness of the body it came from, even when presented separately from that body.
But the Royal Society of Chemistry, which promotes the work of chemical sciences, says that it also meant that millions of people who saw the film saw nuclear technology being presented as a "barely-controllable force for evil".
Celebrated artist and founder of Sage of Anacostia, Melani Douglass also presented and spoke about the importance of cleaning food prior to eating or cooking it and how it relates to good health and well-being.
But the results being released today, which will be presented tomorrow at the annual meeting of the Infectious Disease Society of America, show that it also prevents the cancer, at least in the short term.
After recently having presented its first digital headphone amplifier, the audio specialist Sennheiser announces at IFA 2012 that it will also launch an analogue version of the device, available in the U.S. later this fall.
ENGADGET: Sennheiser unveils HDVA 600 analog headphone amp, asks for $1,600
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