Is it all about cutting costs and saving money for the marketers who have an in-house agency, as an ANA study suggested a couple of years ago?

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All this reshuffling costs money, but it improves longer-range prospects.

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All this reshuffling costs money today, but it improves longer-range prospects.

FORBES: Analytic myopia

All of this costs money, and lots of it.

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If it costs a billion dollars to run for president, where does all that money go?

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While inflation costs all consumers, it is especially hard on those who depend on money market and savings accounts for income.

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These costs might all be worth it if there were any proof that anti-money-laundering laws lowered crime rates.

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And not all families are able to enroll their kids in this program, because it costs money and it also means taking evening time to drive kids back and forth to practice.

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No matter how they use the money, they must make decisions about spending it, and all decisions will have consequences and opportunity costs.

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