For ISVs, Microsoft also announced commercial opportunities on Windows Azure for its massive software partner ecosystem.

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But SAP is also eager to attract small ISVs on the industry and customer front lines, he said.

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At that point, SAP is willing to work closely with ISVs, including acting as reseller to its customers (and taking a cut of revenue), Henderson said.

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As the number of cloud service providers has expanded, major ISVs (independent software vendors) have created new licensing models or adjusted existing ones to provide additional flexibility.

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In the last 20 months alone, IBM tapped a network of over 100 venture capital firms to recruit some 950 independent software vendors (ISVs) into the group.

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There is no shortage of MEAP or MDM software that can accommodate each stack, as well as no shortage of ISVs who can create custom connectors where they are lacking.

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"And the number of ISVs is meaningless, " Moore adds.

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ISVs count on having a large customer base.

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DuoSense offers greater mobility and usability in the next generation of computing devices, enabling new market opportunities for OEMs and ODMs to introduce new computer products and for ISVs to develop innovative software applications that offer a more intuitive and interactive experience.

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