For example, if customers already bought a particular brown Isabel Marant boot during the trunk show, Moda can plan accordingly as they stock their boutique.

WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013

Just up the block in the ornate, shop-filled Strand Arcade is Corner Shop, a Sydney stalwart known for its tightly edited international collections (Marc Jacobs, Isabel Marant, and Benah).

CNN: Sydney's hip inner-city scene

The most avant-garde among them will branch out wearing Isabel Marant or the newest New York subversive, recently anointed Balenciaga designer Alexander Wang, for an evening, before deciding that they feel way too edgy and returning to their trademark LBD or LB pantsuit for the next event.

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