The most iconic example is the Coca-Cola Company's attempt to reformulate the world's most popular soft drink on April 23, 1985 - "a day that will live in marketing infamy", according to the company's website.
As magic is all about secrets, you might expect magicians' tricks would gain protection under the principle of trade secrets - this is how Coca-Cola guards its recipe and how KFC protects the spices it uses on its chicken, for example.
"It's ironic that the U.S. is the country that invented fast food, Coca-Cola and Twinkies and is now telling the rest of the world how to combat obesity, " Bruce Silverglade , legal director of the Center for Science in the Public Interest, told USA Today.
Among the differences: Regular Coke is labeled "Coca-Cola'' and states the calories at the front of the can, while Diet Coke's holiday can silver as always is labeled "Diet Coke'' and features snowflakes.
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The diversity lawsuit is one of the biggest since similar prosecutions against Coca-Cola (nyse: KO - news - people ) and Texaco , now part of ChevronTexaco (nyse: CVX - news - people ).
Perhaps even weirder concoctions from the beverage division, which is more tight-lipped because of heated competition in the category from Coca-Cola (nasdaq: COKE - news - people ).
De la Cruz is the president and CEO of Coca-Cola Puerto Rico Bottlers, and his penthouse apartment in Condado, a stylish coastal neighborhood of San Juan, is so populated with art, one wonders how he lives there.
Most close observers of Coke think that effective control of the company is now in the hands of a triumvirate: the former Coca-Cola president Keough and the board members Buffett and Allen.
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc.
But now the world knows about that technology as well (which is why secret formulas, such as the ones for Coca-Cola and the filling in Oreo cookies, have never been patented).
It hosts the longest and one of the most prestigious Nascar events in the Cup series, known as the Coca Cola 600, which is a 600-mile race.
The manual shows that GSK's net profit margin is in the same range as that of General Electric, Coca-Cola and Weight Watchers (see story, p. 86).
No water, no sugar, no Coke, which makes water conservation is a major topic of conversation in the Coca-Cola boardroom.
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Likewise, what is the point of offering passengers anything but cans of fizzy American soft drinks like Coca-Cola and 7-Up, when the airline is operating in a region blessed with a bounty of fresh fruits?
Black is a member of the boards of IBM, the Coca-Cola Company and the Advertising Council.
And since Coca-Cola is the only supplier of the secret formula, it can charge what it wants.
One good example for the SAI Platform from Coca-Cola is how the company has been connecting the sustainability dots between biodiversity and water in its support for wetlands projects in Europe.
Through Carlson Wagonlit, the group is one of the world's biggest corporate travel managers, looking after companies like General Electric and Coca-Cola.
The US firm Hewlett Packard is based here, and Coca-Cola has decided to base its European headquarters in Bulgaria.
Alas, the Coca-Cola brand is not what it once was-its value has declined 4% annually over the past four years, and the stock has seen a corresponding 9% decline.
Alas, the Coca-Cola brand is not what it once was--its value has declined 4% annually over the past four years, and the stock has seen a corresponding 9% decline.
The dividend yield of Coca-Cola stocks is 2.6%.
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The dividend yield of Coca-Cola stocks is 2.7%.
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The Coca-Cola Company is one of many iconic brands taking part in this global movement with a dedication to identifying products such as plastic bottles and aluminum cans that can be re-purposed for some of these trendy, recycled goods.
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GBC's Mr Tedstrom, is there anywhere in the world that lacks a sales point for Coca-Cola?
The Coca-Cola Co. is collecting data directly from smart vending machines via cellular phones or infrared signals.
Pepsi, the flagship brand of PepsiCo, is the second most popular soft drink brand worldwide and trails only Coca-Cola in terms of sales.
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This situation is what prompted Coca-Cola to act, the company said.
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