This is the same generation that grew up playingonlinegames like Call of Duty and World of Warcraft, but who are almost never asked to use their online skills in any classroom.
While the BlackBerry's plastic keyboard and tight integration with corporate e-mail systems makes it an unbeatable e-mail machine, Nielsen Mobile's first-quarter data show that the iPhone is all about multimedia, playing music, video and onlinegames far above the average usage of those services for other mobile phone users.
Instead, particularly among younger people, their view of themselves is shaped increasingly by on-line interactions of social networks and on online role playinggames.