If glamour is defined as working on something you are passionate about, looking forward to Mondays, and truly enjoying your job, then yes, Silicon Valley is glamorous.

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When employees get bored it is because they are not doing something they are passionate about.

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He happens to think that connecting with consumers who are passionate about recycling, cleaning up the ocean, fighting a disease or something else is a powerful way for companies to entice them into becoming brand fans.

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This is something that's very near and dear to me, and I'm personally passionate about.

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