This is what the government is about to do with another scarce, publicly owned commodity: Radio spectrum.
Clearly and obviously not something that Samsung is about to do: so why insist on a bond at all?
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Rush Hour, Chan's new action-comedy-thriller, set box office records in the U.S. and is about to do the same across Asia.
But that is what the Greek government, as a partial owner, is about to do as part of the EU-IMF bailout package.
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Lawyers are always wondering what to get that client who is about to do some time in Club Fed for a white-collar crime.
Gibbons likely jump this way when they are less certain about the tree they are jumping into, as it gives the ape time to assess what it is about to do.
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Strategy is about what to do and tactics are about how to do it.
The Fed is not about to do that, although it might decide to link future policy action to progress on unemployment.
It's more about being famous than it is about wanting to do music because that's what you do, and then that opening you up to other possibilities.
And it is fair to say that the BASF move comes at the same time when there appears to be confusion in Europe about what the Commission is going to do about the issue.
To David Cameron it is about encouraging citizens to do the right thing - to work, to save, to take personal responsibility.
Because Obama is clueless about how to do anything more than what he is doing.
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And can you say anything more about what the administration is planning to do about it?
Leadership is about getting people to do things they otherwise would not do when no one else is looking.
It is comforting to know that Mr Bush is being advised by someone who is thinking seriously about what to do in bad times as well as good.
If the breach is serious enough, you have to worry about what the FTC is going to do.
It is high time we not only think about what is important to us, it is time we do something about it.
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Transparency about what to do and about who is delivering is key to promoting sustainability.
The softer sort is about nudging people to do things that are in their best interests.
Obviously this whole process is going to be about how do we get something that is paid for and gets through the legislative process.
The other half is about encouraging companies to do their part.
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One sort is about what not to do.
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Because the nation is watching what Washington is doing right now as the President is speaking about how important it is to do something to discourage the gun violence, to do away with the scourge of gun violence.
"It's a lot more fun fondling feathers, but, the whole point is to learn about the data and be able to do something with it that is going to have an impact, " Walsh said.
What I was trying to do, and I hope I'm still trying to do, is to talk about the truth, the reality of the America we live in today, where we have a few people--and I might add, including myself--who are doing very, very well, and then most of the country who's struggling every single day.
The discussions I am hearing about in Whitehall show just how hard it is to do anything about that anxiety.
He has gradually been forced to be more explicit about what he is willing to do to underpin the economy.
The Lisbon treaty is a bit hazy about what the president is to do, beyond organising summit meetings of the European Council and representing the EU in meetings with world leaders.
He is almost always right about what to do today, even if it is a hard choice.
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